Trade Promotion and Marketing post COVID-19

Applications for this Short Course are now open

Applications will close 29 April 2022

Apply now

Applications are now open for the Australia Awards Short Course on Trade Promotion and Marketing post COVID-19. Funded by the Australian Government, this Short Course will build expertise amongst professionals in international trade and investment from Sri Lanka to promote greater professionalism and reinvigorate the industry.

This Short Course will focus on building the capacity of middle management leaders attached to diverse public and private sector organisations engaged in trade promotion, marketing, MSMEs and women’s economic opportunities. The course will help participants develop a practical understanding of current international trade and investment issues, opportunities, and challenges to the local as well as global economy recovering from the COVID-19 pandemic.

The Short Course will explore key thematic areas to explore the ways in which trade can be reinvigorated in Sri Lanka such as prioritised investments, business development and marketing, e-commerce and best practices from the region. Selected participants will also investigate policy levers to promote women’s economic opportunities in facilitating intra-regional trade.

The course will be delivered in three components between June and November 2022:

  • preliminary activities will take place virtually or in the region from 20 to 22 June 2022
  • core learning elements will take place in Australia from 29 August to 9 September 2022
  • applied learning activities will take place virtually or in the region from 15 to 17 November 2022.

The application deadline for this Short Course is 29 April 2022.

Eligible applicants from middle management leaders and professionals in Sri Lanka who have the potential to apply the knowledge and experience gained through the course are encouraged to apply. A maximum of 20 participants will be selected for the course based on skills, work experience and educational qualifications.

Please read and ensure you understand the eligibility and selection criteria below, prior to applying.

General Eligibility Criteria

Applicants must:

  • Be a citizen of Sri Lanka and currently residing in their country of citizenship.
  • Have stable internet connectivity as well as a laptop/computer to access course content for download, webinar participation and live sessions.
  • Not have applied for or hold permanent residency in either Australia or New Zealand or married, engaged to, or are a de facto of a person who holds, or is eligible to hold, Australian or New Zealand citizenship or permanent residency, at any part of the application, selection or mobilisation phases.
  • Satisfy all requirements of the Department of Home Affairs for the relevant Australian Visa Subclass 500 and be able to provide attested documents for processing a visa application to enter Australia for the duration of the Short Course. This includes confirmation of full vaccination according to the guidelines provided by the Department of Home Affairs.
  • Be able to obtain the necessary study and travel approvals from their employer for the time commitment required, as outlined above.
  • Be committed and available to participate in each of the three major elements of the Short Course by ensuring release from usual professional duties during the course delivery phases due to its demanding subject matter
  • Be able to commit to completing a Return to Work Plan (RWP) with their supervisor
  • Meet the course ‘specific eligibility criteria’ below for this Short Course and adhere to the application process.
  • Have access to the internet and be computer literate.

Specific eligibility criteria

To be eligible, applicants must also:

  • Be mid-level officials/practitioners working in the following areas (but not limited to):
    • Department of Commerce
    • Chambers of Commerce
    • Women’s Chamber of Commerce and Industry
    • Sri Lanka Customs
    • The Board of Investment of Sri Lanka
    • MSME practitioners.
  • Demonstrate a strong commitment to contributing the skills and knowledge gained during the Short Course within and across Participants’ organisations to support whole of government connectivity.
  • Demonstrate a high level of English proficiency to be able to participate in this activity by providing a letter from an employer or colleague confirming English language proficiency.
  • Willing to participate in a virtual ‘community of practice’ with other Participants and the course Provider to maintain connections made during the course.
  • Have occupied their current position for at least 12 months and/or have a minimum of two years relevant work experience. Nominees should not be planning/scheduled for retirement for at least two years following completion of the course.

Selected applicants will be required to complete their negotiated ‘Return to Work Plan’ which will involve the implementation of observations and learnings obtained throughout the Short Course.

Women, people of diverse ethnicity, ability/disability, sexual orientation, gender identity, gender expression and sex characteristics are all encouraged to apply.

All interested applicants will need to complete their applications online through the Australia Awards – South Asia &n Mongolia Short Course application portal by 29 April 2022.

Completed eligible applications will be assessed and ranked based on the above selection criteria. A shortlist will be provided to the Australian High Commission in Colombo to finalise the selection process.

For more details on the candidate profile and selection criteria for this Short Course, please read the below document.

Candidate Profile and Selection Criteria

To apply for the Short Course, nominees must:

  • register and access the online application on the Australia Awards – South Asia & Mongolia Short Course application portal
  • select Trade Promotion and Marketing-post COVID-19  from the drop-down menu as the course option
  • complete and submit their applications online; no paper applications will be accepted
  • upload all required supporting documents at the time of submission.

Only complete applications submitted by 29 April 2022 will be considered for assessment.

For inquiries, contact us on +94 62517205 or 011 577 2980 or email on


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